Success Stories
Imagine being in Spain, where Solarísimo shines as one of the leading solar panel installation companies, offering affordable pricing for every budget. With a variety of installation packages available on a single platform, who could resist?
But here’s the real challenge: how do we turn Meta into a key strategic ally for Solarísimo to drive consistent conversions? And beyond that, how do we build a strong social media community from scratch to increase conversions with no previous history or audience?
Monthly Users
Social Media Followers
%
Reach
Instagram as a Conversion Channel
The answer lay in a bold audience and creative strategy. With innovative ideas and a strategic approach, we embarked on this exciting journey alongside Solarísimo. Together, we developed a clear plan to execute this mission successfully.
Since then, we have witnessed how this collaboration has transformed Solarísimo’s digital landscape, unlocking new opportunities and generating a significant impact on their conversion performance.
Applied Methodology
To achieve our main objective, we immersed ourselves in meticulously defining and aligning the different secondary goals that would guide each stage of the conversion funnel. We knew we had to build a community from scratch, so we designed a compelling feed that delivered relevant content, engaging visuals, and valuable insights tailored to our target audience.
We leveraged strategic hashtags and actively engaged across all communication channels, responding to inquiries and interacting authentically with our audience.
Tangible Results
Over the course of nine months of dedicated work, we achieved consistent growth in the number of followers, fulfilling one of our key objectives for this channel. Furthermore, we are proud to say that Instagram became one of the main drivers of the brand’s overall sales, demonstrating the tangible impact of our strategy on Solarísimo’s commercial success.
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