Success Stories
Deteya, a well-established private investigation firm with over 10 years of experience in the industry, set out to improve its online lead acquisition performance. In collaboration with our team, we conducted a comprehensive account audit, identifying key areas for improvement and uncovering opportunities to optimize its digital marketing strategies.
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Benefits Beyond the Initial Objective
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ROAS
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Conversions
Restructuring and Optimization Strategy
To achieve the goal of increasing online sales, we focused on a comprehensive restructuring of the Google Ads and Bing Ads accounts. We expanded the number of keywords, prioritizing long-tail terms, and redesigned the remarketing strategy across search and display networks.
At the same time, we developed a data-driven optimization strategy based on offline insights, ensuring a holistic and highly effective approach.
Improved Conversions and Real Sales
The results were clear: the SEM strategy designed for Deteya delivered a significant improvement in lead conversion, increasing the volume of acquired leads by 14%. However, the real impact was reflected in actual sales, where we achieved an impressive 30% increase while simultaneously reducing CPA by 20%.
These outcomes demonstrate the success of the comprehensive optimization strategy implemented to maximize the performance of Deteya’s campaigns.
Consolidation of Success and Continuous Growth
With a strong and effective SEM strategy in place, Deteya experienced significant growth in online sales along with a marked improvement in advertising efficiency. These results not only validate the effectiveness of our collaboration, but also position Deteya as a leading brand in its sector, ready to face the challenges of today’s and tomorrow’s digital marketplace.
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