Success Stories
EL PATO is a well-known brand in Argentina offering a wide range of cutting-edge fashion apparel. The company has built its reputation on a strong commitment to excellence and customer satisfaction.
Initially, SEM campaign management was handled internally. However, in order to strengthen its online presence and increase sales acquisition, the brand made the strategic decision to entrust us with the management of its SEM accounts. The objective was clear: leverage Google Ads campaigns to drive qualified traffic to the website and increase sales in an effective and sustainable way.
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CTR
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Sales
CPA
Increase Sales
Our first task was to restructure all existing campaigns with an uncompromising focus on CPA optimization. To reduce costs without sacrificing sales volume, we implemented significant changes. We drastically reduced the use of broad match keywords and increased the number of negative keywords in the account sixfold, improving ad relevance and eliminating unnecessary spend.
Advanced Strategies
During the campaign restructuring process, we placed special emphasis on device segmentation and geographic targeting of search queries. We tailored campaigns to perform optimally across different devices and refined geo-targeting to reach specific audiences with greater precision.
This approach included a detailed analysis of conversion performance across various geographic areas, from local neighborhoods to major city districts, ensuring that budget allocation aligned with the highest-performing locations.
Increase in Orders
The outcome was transformative. Thanks to our strategic intervention, the company experienced a significant increase in monthly order volume along with a substantial reduction in its average CPA. Our collaboration not only enhanced the effectiveness of its SEM campaigns, but also generated a positive impact on overall business profitability.
This success story illustrates the power of a well-executed SEM strategy and the value of strategic collaboration in achieving ambitious business objectives.
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