Success Stories
Celopman, a men’s fashion brand founded in 1998, partnered with Starvi with the objective of boosting its eCommerce sales. With more than 50 stores nationwide, the company aimed to expand its online presence and increase profitability.
Direct Channel Sales in 15 Days
Men Reached
%
CRT
OMNICHANNEL STRATEGY
FOR ONLINE SUCCESS
Starvi implemented an omnichannel strategy that encouraged cross-selling between Celopman’s online and offline channels, with a particular focus on Facebook. This approach resulted in an 85% increase in eCommerce sales compared to previous years, while also strengthening the brand’s market positioning.
Continuous Analysis and Optimization
The initial investment focused on direct conversion campaigns on Facebook, but was later expanded to include traffic campaigns, Lead Ads, and physical store promotions. The success of the Social Ads strategy was driven by in-depth data analysis and the identification of new relevant audiences, enabling the creation of highly targeted custom audiences with strong conversion rates.
MULTIPLYING SUCCESS
IN LESS THAN 2 YEARS
In less than two years of collaboration, Celopman’s online sales multiplied, strengthening its position in a highly competitive market. Continuous analysis and optimization led to highly successful campaigns with an outstanding return on ad spend (ROAS), even recognized by Facebook as a success case.
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